The first images of one the most hotly anticipated sportswear/designer collaborations have been released today. Two innovators from closely tessellating design spheres; Mary Katrantzou, multi-award winning London based womenswear designer and Adidas, one of the largest globally acclaimed sports brands ever, are joining forces.
Announced in April this year, the collaboration will see the two brands merge Katrantzou’s print based propensity and the iconic essence of youth and life that Adidas harnesses so well. The fashion designer follows in the footsteps of other collaborators such as Raf Simons, Pharrell Williams and Stella McCartney, however it is Katrantzou’s ‘extraordinary sense of printing techniques, colours and silhouette’ says Dirk Schoenberger, global creative director at Adidas, ‘that will bring another amazing new aesthetic’.
The teaser images; launched on Katrantzou’s instagram page, do not disappoint. With literal inspiration taken from Adidas archives and 1980’s footwear, imagery is distorted and macro reprinted, immense shoelaces explicitly guiding the eye over the female silhouette. The iconic Adidas trefoil stripes also receive this treatment and are used to visually sculpt a coat dress. The structural intrigue of Katrantzou’s catwalk designs are translated fantastically into athletic mesh, neoprene and tricot.
Sportswear is becoming a lifestyle rather than a trend, and the collection demonstrates this perfectly. There is a rapidly growing movement that necessitates easy, functional, but beautiful design, and it’s this collision of activewear and luxury design that is satisfying it perfectly. The collection launches on the site in November.