KENZO recently released their latest film titled Snowbird, the 12-minute film features garments from the SS16 collection and casts Abbey Lee Kershaw, Australian model and actress from Mad Max: Fury Road.
Coming off the back of critically acclaimed feature film Tangerine, Sean Baker was enlisted to write and direct the short film and amazingly, Snowbird was filmed entirely on an iPhone 6s Plus, using the Filmicpro app.
The film disregards the opulence and abundance of stereotypical fashion films and instead, offers an organic emphasis on the thought process behind KENZO’s SS16 collection without dwelling on individual aspects.
The film tells the story of a woman exploring a desolate community, as well as her own identity. Theo, played by Abbey Lee, wanders through a trailer park and encounters a number of intriguing personalities living within the community, some of whom are real people living in their daily surroundings and others are professional actors.
Snowbird, the title of the movie, is a phrase used to describe the people who migrate from the colder climates of northern USA and Canada to warmer regions in the winter. The movie was filmed in Slab City, a snowbird campsite in the Sonoran Desert 156 miles northeast of San Diego. The site is still used by recreational vehicle owners and squatters from across North America. It is a completely off grid location meaning the camp has no electricity, no running water and no sewers or toilets.
KENZO Creative directors Carol Lim and Humberto Leon believed the concept would elevate their designs to a new level. For them, the garments, the fashion show and the campaign all combine to tell the story that inspired the designs in the first place.
The film production created an almost fantasy world that feels disconnected from reality and the location itself plays a vital role in this collaboration. The final scene presents a powerful message about perspective, it successfully demonstrates that our perception is only an opinion that we form. The closing scene leaves a lasting effect that stays with you after the film ends.
Check out the full video here.
All images from KENZO SS16 ad campaign.