AIR MAX : the air revolution

The Air Max that started it all, in the form of a literal window to the sole. Originally released in 1987 the Air Max 1 introduced the world to visible Nike Air cushioning, it was the first shoe to showcase this visible air sole (which was actually filled with sulfur hexafluoride, and now nitrogen), it was the beginning of a trainer revolution.

Countless versions have been manufactured since Air Max first paved the way in trainer technology and design, Nike Air cushioning opened up a totally new realm for running footwear. The original Nike Air Max was designed by Tinker Hatfield and was first released in three iconic colourways, this debut coincided with (or as many think, launched) a jogging revolution, demonstrated by Michael Jordan and John McEnroe in an early Nike TV advert.

 

In 2007 it was reported that 6 out of 10 footprints left at crime scenes belong to a pair of Nike’s, with the Air Max 95 being the most popular of them all, it was clear the popularity of Air Max had no boundaries. But perhaps the most incredible thing is that Nike almost didn’t make them at all. The innovators behind the ‘air’ technology had previously pitched the invention to a number of other brands before meeting with Nike chairman, Phil Knight.

In homage to the don of all kicks, Air Max Day was introduced by Nike in 2014. The event was created with the intention of celebrating Air Max and its vast history, the day falls on March 26th every year and features special releases and events to commemorate the occasion. Air Max Day 2016 will be celebrated with Air Max Con taking place in three major cities – NYC, Hong Kong and Tokyo.

Air Max Day

The multi-city convention will bring Air Max enthusiasts together to celebrate and learn the heritage, design, and innovation behind some of the most famous Air Max trainers. Registration is now open for Tokyo, NYC and Hong Kong, so if you happen to be in town it’s really not an opportunity to be missed.

Also in celebration of Air Max day, Nike is opening a vote to sneaker fans from across the globe, giving the opportunity to select one sneaker for a re-release, and the polls stay open until next Friday on the eve of Air Max Day 2016. This your best chance at seeing one of your favourite Air Max designs make a return.  Participation is limited to one vote per day and requires a Nike+ account, hurry up and get voting.

CELEBRATE AIR MAX DAY – 26.3.1987: The visible air revolution begins. Join the sneaker
community on 26.3.2016 – wear and share your favourite #AIRMAX

Lifestyle Article written by Ondulée

Advertisements

2 responses to “AIR MAX : the air revolution

  1. Pingback: The Sole Supplier x ondulée : Supreme x Nike Air Max 98 | Ondulee·

  2. Pingback: Top 10 Sneakers For Summer 2016 | Ondulee·

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s