the best brands on HBX right now

For those who don’t know, HBX is an online fashion retailer brought to us by Hypebeast; the contemporary fashion and streetwear news site followed by millions.  Ondulée takes a look at some of the hottest brand’s on their web store today.

You can shop all these brands and more on and get 10% discount across the entire site with voucher code: A957B41B4E

Thom Browne

Thom Browne is an American fashion designer, originally established as a luxury men’s tailoring store based in Chelsea, New York, Browne’s clients ranged from David Bowie to Malcolm McLaren. The quality within anything Thom Browne touches is exceptional and exudes sophistication.  He is renowned for his modern take on men’s suit tailoring and has since branched out into men’s accessories and footwear. Tom Browne encapsulates the sophistication of the modern gentleman.

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A.P.C. is a French brand, founded in 1987 by fashion designer Jean Touitou in Paris. A.P.C. stands for ‘Atelier de Production et de Création’, the brand was created in revolt against the ostentatious fashion that was present in late 80’s Paris. Touitou believed clothing should not overpower ones personality and quickly became recognised for its simple, yet well-tailored wardrobe essentials.

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The Amsterdam brand ETQ was founded in 2010 and is dedicated to the importance of quality and timeless design. This brand offers up a handmade range of beautifully crafted footwear. The designs are pleasingly understated in their appearance but the attention to detail and craftsmanship is clear to see. ETQ is an appealing option to those who seek simplicity combined with sheer quality.

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3.1 Phillip Lim

3.1 Phillip Lim’s raison d’être offers a quality designer experience that crafts everyday classics, complimented with an alternative edge that is executed delicately. Phillip Lim offers an alternative, yet classic look for men and women that embody the elegance of classic design but also seek a contemporary interpretation.

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Founded by Belgian designers Anton Janssens and Raf Maes, KOMONO describe themselves as a community of dreamers and designers dedicated to perfectly timed accessories. Take a look for yourself, their watches are simplistic, yet eye-catching and will compliment any outfit.

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Shop all these brands and more on Hypebeast and get 10% across the whole site with voucher code: A957B41B4E

Images provided by HBX

Ondulée – Street Fashion Blog


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