street style shops : NikeLab London

Nikelab first opened its doors on June 12th 2014 and is comprised of 9 flagship locations in London, New York, Paris, Milan, Shanghai and Hong Kong, with New York City being treated to 2 stores. As the name would suggest, Nikelab is a project undertaken by Nike, their aim is to produce high-end fashion whilst incorporating the sportswear elements we associate with Nike. From classic footwear and apparel, to innovative and exclusive designs, NikeLab have earned a reputation for producing high-quality and sought-after collections time and time again.

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Nike are not the only sportswear brand venturing outside the realm of ‘sportswear’ and stepping onto the runway instead. Adidas have also been extremely successful in recent years with collaboration projects including the likes of Yohji Yamamoto, Jeremy Scott and Yeezy AKA Kanye West.

Nikelab has worked with a number of designers to produce fashion-forward concepts, premium materials and craftsmanship along with many re-works on current and retro Nike designs.

NikeLab x ACG

NikeLab x ACG redefines sport utility for the city. The new collection is designed for unpredictable summertime conditions and the collection incorporates a mixture of lightweight Dri-FIT, DWR-coated fabrics and GORE-TEX® covered outerwear. ACG, or ‘All Conditions Gear’ is intended to provide protection through changing climates, as the name suggests. The collection highlight is the popular NikeLab x ACG Windstopper, this wind repellent and water resistant jacket features a carefully constructed hood, intended to smoothly direct water off the wearer. This summer collection adopts a minimalistic approach whilst maximising summertime functionality and versatility. NikeLab don’t disappoint when it comes to detail, each garment has been carefully crafted to the highest standard.

NikeLab x Stone Island

Nikelab recently partnered with Stone Island to deliver us with a unique interpretation of its foremost apparel icon, the Nike Windrunner. As 2016 will see one of the largest sporting events in the world (the Olympics…), this collaboration was intended to mark the start of Nikes “The Year of Windrunner”. The Windrunner was created by Nike’s very first apparel designer way back in 1978 and became the first piece of Nike apparel worn by athletes at track and field events before and after competition. So to commemorate this veteran Nike icon, the Windrunner has been reinterpreted by Stone Island and Sacai, with innovative fabrics, quality engineering and garment dyeing techniques that are synonymous with Stone Island.

NikeLab’s Essentials apparel collection

The recent Essentials collection by NikeLab offers up a great level of style and minimalist design that the sportswear spin-off brand often does so well.

The collection features a fantastic range of essential garments, utilising an array of colourways, innovative performance materials, and finer details such as RiRi zippers, vertical branding and taped seams.

Be sure to stop by the NikeLab store next time you’re in the area, the store offers a fantastic visual experience, so even if you leave empty handed (heaven forbid), you’ll enjoy the exhibition aspect of the store. Get this address in your maps: Arches 477-478 Bateman’s Row Shoreditch, London EC2A 3HH

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Ondulée – Street Fashion Blog

Images from here, here and here.

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3 responses to “street style shops : NikeLab London

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