Dover Street Market : London Haymarket

Twelve years after Dover Street Market first opened the doors to their Mayfair store, the brand have now decided to upgrade their space to a heritage-listed building on the city’s Haymarket. The new DSM building was originally erected by Burberry founder Thomas Burberry in 1912 and with the brand vacating the property back in 2007, this was the building that proved to be the perfect new home for DSM. Subsiquently, the new Haymarket store opened its doors to the public back in March 2016.

Adrian Joffe, the president of Comme des Garcons and DSM, and his wife Rei Kawakubo were keen to “embrace and enhance” the buildings original period features, including the exterior, original ceilings, windows and central staircase as integral parts of the overall aesthetic of this building.

dover_street_market_haymarket_exteriorSimilarly to its original location on Dover Street, the majority of the interior was conceived by Comme des Garçons‘ very own, Rei Kawakubo. However, other brands with dedicated shop spaces were given the freedom to utilise their own artistic ability and incorporate their own concepts. The end result is an array of unique and inspiring design spaces that are filled with a diverse mix of innovative and interesting fixtures and designs. The thought processes and attention to detail with these installations provide a clear indicatation of the importance of art, design and innovation throughout the new home of Dover Street Market.

“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos; the mixing up and coming together of different kindred souls who all share a strong personal vision” – Rei Kawakubo

With five vast floors to play with, the new DSM is bigger and brighter than ever and offers a stunning retail experience which incorporates art, design and fashion seamlessly into this period building.

Brands such as Craig Green, Kiko Kostadinov and Gosha Rubchinskiy have permanent spaces in the stores basement, alongside other notable brands such as NikeLab and Palace Skateboards. DSM also house their sneaker collection down in the basement which is displayed in a towering mosaic style shelving unit, it won’t take long to pick out a few favourites.

The ground floor plays host to a few more familiar names, including Comme des Garçons’ Homme Plus label which was constructed from salvaged shipping containers. Other notable designers include Junya Watanabe, Comme des Garcons play – Hut Box and DSM’s Bag Space.

Bearing in mind the new Haymarket space continues to house all 14 Comme des Garcons labels, you can pretty much guarantee to find the Japanese brand throughout every floor of this store, and rightly so. Aside from the many CDG labels on offer, other designer spaces on the first floor include Rick Owens, Vetements, J.W Anderson who showcase their range on a child’s climbing frame and Dior, who have put together an effortlessly sleek installation.

The standout piece on the second floor undeniably goes to the giant metal dinosaur by Comme des Garcons which is a pretty impressive work of art. But other than the Dino, other designers on the floor include Loewe, Raf Simons and Tom Browne, who provides a New York Office style experience with big glass windows in stainless steel frames, complete with shutters. Finally, Gucci can also be found up on the second floor doing their thing, surrounded by big velvet walls they offer up a beautiful collection of clothing and accessories.

Last but by no means least, the third floor plays host to a number of other talented designers such as Margaret Howell and Elena Dawson, alongside a space for the CDG Girl range and also a creative display unit for the CDG Pocket Shop, the top floor still has plenty to make it a worthwhile trip to the top. Not to mention the Rose Bakery is also still located on the top floor, providing the perfect place to take a moment to enjoy a wide range of food and drink after a busy day shopping.

Rose Bakery was first created by Rose Carrarini and her husband Jean Charles in Paris and eventually came across the channel to the UK in 2007.

“We wanted to create a place where people felt at home, somewhere that people came back to often and the quality of the food shone.” – Rose Carrarini.


There are now three Dover Street Market stores around the globe; one in London, the second in Tokyo and finally the New York store that opened in 2013.

The new Dover Street Market store is located at 18-22 Haymarket, London, SW1Y 4DG.

Piccadilly Circus
Charing Cross
Leicester Square

Images courtesy of DSM

Ondulée – Street Fashion Blog


One response to “Dover Street Market : London Haymarket

  1. Pingback: The Best of British – The Top 5 Luxury British Fashion Brands | Ondulee·

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